In 1974, an Indian Bollywood Hindi-Language super hit Movie was released – “Roti, Kapada aur Makaan”. It was a block –buster which beautifully highlighted the bare necessities of life during that time.
The recent number of social media users in urban India is expected to reach 100 million in coming years and even has already crossed India’s Capital city population by multiple times. So if there will be a re-make of this movie, and the intent is again to highlight the basic necessities then surely the title of the movie needs to accommodate the word “SOCIAL NETWORKING” and may be – Food, Drink and “Social”.
Puzzle of Social Networking:
Approximately 75% of Internet users in urban areas of India today, actively participate on social networking site through mutual acquaintances & common interests to reconnect with former friends, to network with new ‘friends of friends’ J , to maintain current & new personal relationship and also to promote a business or project.
Moreover, most interesting part is that our list of contacts may span across even 3 generations altogether.
This Platform is a way for people to connect “online” and to share information, Successes, failures, grunts, frustrations, ideas and business.
Face to face Vs. Socializing On-Line:
Face to Face you may share only a part of your life and may with much closed contacts. But, the very nature of online social networking platform encourages us to provide a certain amount of personal information and provide false sense of security and anonymity.
Hence we do forget to exercise caution on deciding how much and with whom when deciding how much. The most critical upside and downside of this online platform of modern socialization is that we can upload, comment from anywhere, from any device, instant and while you are in various situational moods.
Consequences and Impact when you leave your foot prints behind:
According to one of the surveys 32 percent of people who post on a social networking site regret later that they shared specific information so openly. But by then not only impact is done already but also it may be too late to do undo the damages. Once information is online, there is no way to control who sees it, where it is redistributed, or what websites save it into their cache
Unlike to personal conversation, online posts, comments, likes, photos, tweets, links may become part of web-sites archives, someone may have shared further already, company may sell it or those may get exposed by security lapse and hence all these foot prints may remain for-ever.
That means it may be available to current or future employer, school administrator, friends, family, bank loan officers and others, putting your personal safety at risk and may impact badly your reputation which may remain non-erasable.
Some of the studies reveal that out approx. 20 % admissions and HR officers checks for candidates on social networking sites and approximate 40 % of the time, this leads to rejections.
Don’t challenge the reality of today – Un- intended information Disclosures:
Social networking sites have made life easier for many others in your neighborhood as potential downside of social networking sites is that they allow others to know a person’s contact information, interests, habits, and whereabouts.
Some once can use information provided about a person’s birthday, location, routine, hobbies, and interests to impersonate a trusted friend or convince the unsuspecting that they have the authority to access personal or financial data. They can even use such info to guess your account passwords—which is why you should never have a password that uses the name of your pet, favorite band, hobby, birthday, or something else easily known about you. And they will really appreciate your help if you post your daily routine and whereabouts online!
Kick off, all those unnecessary 3rd party applications:
Third-party applications, including games and quizzes may not contain malicious code but it might access information in your profile without your knowledge. This information could then be used in a variety of ways, such as tailoring advertisements, performing market research, sending spam email, or accessing your contacts.
I was speaking to a teen and she shared that almost 100+ apps have permission to access her social networking website account ( helped to choose the topic for blog J ) .Unless you trust the source of the application, do not give it access to your social account. Secondly, although a third party application may be legitimate but it may unknowingly contain security holes that open it up to being hacked by cyber criminals.
Sometimes, everyone needs to log off!!
One of the survey revealed that nearly 30 percent of users routinely choose “Keep Me Logged In” when accessing their social media accounts, this can be open invitation to anyone accessing your computer without your permission.
When you choose Keep Me Logged In, the website stores a “cookie” on your computer. “Malware can harvest that cookie from you and send it to an attacker who can use it to impersonate you.
Social media sites have millions of users, who are sharing a lot of information, which results in an enormous repository of potential victims and data and hence an attractive targets for attackers. We are too quick to tweet, post, pin and share practically everything with practically anyone.
So think before you share. You should only post information you are comfortable disclosing to a complete stranger.